Wednesday, January 27, 2010

Quite impressed with this new marketing campaign by Staples. Its more like a free online contract that you sign for yourself.

How many times have you made a new year resolution, a commitment or a pledge, and never followed up with it. Eventually you end up giving it up. This is more like a self-note to yourself, which keeps you motivated. More so yo earn points for following up and of course doing what you committed for.

How does it help staples? Well, duh, you would want some office supplies; for example, you may pledge to organize your office, hence you will need the little stuffs to follow up on your pledge :) get the point !!!

You can register here and make a commitment :)

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